Marketing calculators · live results · no sign-up
Know your numbers before you spend.
Four calculators for the questions every campaign raises: did it pay off, what can I afford to pay, is a customer worth winning, and what will next month's budget return.
- Calculators
- 4
- Metrics
- 20+
- Currencies
- 4
- Data stored
- 0
01 / Campaign report
Did this campaign actually pay off?
Paste in the totals from Google Ads, Meta or LinkedIn and get every ratio at once.
ROAS = revenue ÷ spend · ROI = (revenue − spend) ÷ spend · CPA = spend ÷ conversions
02 / Profit floor
What can I afford to pay for a customer?
Revenue is not profit. Your gross margin sets the ROAS you must hit and the most you can bid.
Break-even ROAS = 100 ÷ margin% · Max CPA = AOV × margin · Max CPC = Max CPA × CVR
03 / Customer value
Is a customer worth what it costs to win them?
Lifetime value against acquisition cost. The 3:1 ratio is the benchmark most subscription and ecommerce teams work to.
LTV = AOV × orders/yr × years × margin · Payback = CAC ÷ monthly gross profit per customer
04 / Forecast
What will next month's budget return?
Plug in the rates you expect and see clicks, sales, revenue and profit before committing a cent.
Clicks = budget ÷ CPC · Sales = clicks × CVR · Profit = revenue × margin − budget
The formulas, in plain words
- CTR
- Click-through rate
- Clicks ÷ impressions × 100
- CPC
- Cost per click
- Spend ÷ clicks
- CPM
- Cost per 1,000 impressions
- Spend ÷ impressions × 1,000
- CVR
- Conversion rate
- Conversions ÷ clicks × 100
- CPA
- Cost per acquisition
- Spend ÷ conversions
- ROAS
- Return on ad spend
- Revenue ÷ ad spend
- ROI
- Return on investment
- (Revenue − spend) ÷ spend × 100
- LTV
- Customer lifetime value
- AOV × orders/yr × years × margin